Retail Focus 1/9/22 – Building an Effective Retail Promotions Platform; Holiday Sales Numbers Trickle In

Our interview guest is Dan Surtees, Vice President of Strategy and Business Development at XCCommerce. He joins us to discuss the importance of flexibility in retailers’ promotions platforms, the ins and outs of developing the platforms for retailers with multiple brands, and where retailers may not currently be optimizing their promotions. In news, we discuss holiday sales numbers by way of Bath & Body Works and Bed Bath & Beyond as well as Target’s reported brick-and-mortar traffic increases during the 2021 holiday season.