Retail Focus 10/3/21 – Marketing & Communication with Customers in Q4; Bed Bath & Beyond Takes Step Back

Our interview guest is Michael Osborne, President at Wunderkind, who joins the show to discuss the present state of retailers’ digital marketing to consumers, what we can expect during the holiday season based on their Black Friday & Cyber Monday Performance Marketing Report, and where retailers can improve in their marketing efforts. In news, Bed Bath & Beyond sees sales take a step back amidst a poor August (though buybuy BABY displays promise), and a Deloitte report indicates that younger consumers may be heading to the frozen foods aisle with increased frequency.